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IT Management

Park, Byungho Associate Professor 사진
Park, Byungho Associate Professor
Contact Information
Research Areas Mass Communication
Biography

Education

    Ph.D. (2006, Indiana University - Bloomington)

Career

    Assistant Manager, Samsung Electronics (1993-1998)
    Assistant Professor, Communications and New Media Programme, National University of Singapore (2006-2008)
Publications & Research

Publications (patents, etc.)

    Research Areas

      a. Neuromarketing (based on Media Psychology & Psychophysiology)
      b. Advertising and Consumer Psychology
      c. Psychology of Entertainment Media Consumers